Stand-up Comedian Sebastian Maniscalco erklärt, wie er neue Witze findet …

Sebastian Maniscalco, Comedian:

I’m not sitting there at my house writing these jokes out. I’m basically living the material and then presenting it on stage, where I’m acting it out in a way that’s very big, very theatrical.

It’s like these mini-scenes I want to create on stage as opposed to having the audience formulating an idea of what it might look like [in their heads].


Was ich von Joel Pilger über Positionierung gelernt habe …

Joel Pilger, Business consultant & Host des Podcasts RevThinking:

What is the foundation of narrow positioning? It is [your] genius.

Your genius is that thing that you do better than anyone else. And it’s the thing that you love doing, it’s the thing that produces huge results, and it also gives you energy; […] it doesn’t drain you.

[G]etting clear about your genius, and really identifying what it is, is a lifelong journey, but it forms the foundation of everything.

There is a famous Howard Thurman quote that I love, that says, „Don’t ask what the world needs. Ask what makes you come alive, and then go do it. Because what the world needs is people who have come alive.“


Was ich über die 36 dramatischen Situationen gelernt habe …


The Thirty-Six Dramatic Situations is a descriptive list which was created by Georges Polti to categorize every dramatic situation that might occur in a story or performance.

Each situation is stated, then followed by the necessary elements for each situation and a brief description.

Ein Beispiel für eine der 36 dramatischen Situationen nach Polti:

  • Entführung
    • ein Entführer; ein Entführter; ein Beschützer
    • Jemand wird unter Anwendung von Gewalt gegen seinen Willen verschleppt

Ein Beispiel für das Beispiel der dramatischen Situation der Entführung dürfte der Film 96 Hours mit Liam Neeson sein:

A retired CIA agent travels across Europe and relies on his old skills to save his estranged daughter, who has been kidnapped while on a trip to Paris.

Mike Figgis, Autor von The Thirty-Six Dramatic Situations:

Clearly, [abduction] is a useful device within storytelling: it motivates action and creates drama that everyone can relate to.

Das stimmt. Und die 36 dramatischen Situationen können einem wunderbar auf die Sprünge helfen, wenn man nach einer Idee für eine Geschichte sucht.


5 Möglichkeiten, wie man neue Kunden gewinnen kann

Philip VanDusen, Principal of Verhaal Brand Design:

The main thing you wanna think about when you’re developing a lead magnet is, you have to think of your customer, or you have to think of your audience. What is that problem that they have to solve? What is that thing in their business that they’re struggling with? What processes are they struggling with? What issue or what subject are they looking for more information on? How can you offer them something of super value to their business?

Those are the things that gonna help frame your thoughts around what you can do to develop [a lead magnet for] them; what you know about your business or your specialty that you can offer others to help them out.

Philip VanDusen schlägt die folgenden fünf Lead Magnets vor:

  1. Mini E-Book – Eine Kollektion von 5-7 Artikeln oder Blogposts
  2. „Ultimate Guide“ – Bsp.: „Der ultimative Guide wie man Logos entwirft“
  3. Resource Guide – Eine Sammlung von Apps, Websites & Tools
  4. Checklist – Bsp.: „100 Fragen, die man neuen Kunden stellen sollte“
  5. Workbook/Template – Ein PDF, das bearbeitet werden kann


Was ich über Mentoring gelernt habe …


Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person.

The DO-IT Center:

The knowledge, advice, and resources a mentor shares depend on the format and goals of a specific mentoring relationship. A mentor may share with a mentee (or protege) information about his or her own career path, as well as provide guidance, motivation, emotional support, and role modeling.

Wer sein Wissen und seine Erfahrung mit anderen teilen möchte, kann den folgenden Prozess ausprobieren:

John C. Maxwell, Autor von Mentoring 101:

Talk about what’s going to happen.

Mentor does, mentee watches.

Mentee does, mentor watches.

Talk about what happened. What did you learn?


Was ich von Gary Vaynerchuk über Storytelling und Social Media Content Strategie gelernt habe …

Gary Vaynerchuk, CEO von VaynerMedia:

Let me tell you something that’s super important that we’ve realized: The micro-content ist more important than the macro-content.

Don’t put the vlog on the pedestal. Put the pieces from the daily vlog on the pedestal. It’s a reverse. The five or six magic moments, […] which used to be a „good scene“ from the vlog, we know is gonna be a separate video.

I had a video from me and YG, the rapper that got 1.4 million views on Instagram [and] the vlog got 29.000 views the whole episode.

It’s a volume game. […] Film everything and then make 81 pieces of content from it in a day, and don’t do a fucking vlog. […] Go answer questions on Quora. There’s so much you can do.

Make content that brings other people value.